Today mobile devices like smartphones, tablets, and phablets are highly used computing devices against previous laptops and desktops like big versions. Due to mobility benefits, mobile devices and relevant technologies are gaining ground further in 2017 and beyond.
Various payments through mobile devices like payments through mobile Internet (Browsers), apps, and SMS are becoming trendy and contributing a lot to the creation of the cashless economy in most of the countries of the world. With the pace of time, the tendency to make payments through mobile devices are increasing many folds.
For instance, at the end of the year 2012, mobile users in the USA have spent $12.8 billion via different mobile payment methods. Now, for the year 2017, predictions are indicating more than $90 billion payments through mobiles.
Thus, 48% sharp increase is projected up to the end of the year 2017 in m-commerce payment.
Growth of Smartphone Users
With updated technologies and slicing price tags, the number of smartphone users is worldwide increasing rapidly. Recent statistics indicate that in 2014, 1.5 billion were using smartphones while the forecast for 2017 is 2.32 billion. Consequently, higher numbers of smartphone users lead to increase in m-commerce unpredictably.
Ecommerce Coming from Smartphones
Ecommerce sales are taking place through various channels. Among the various routes, smartphones have a lion share in 2016. In 2012 it was $123.13 billion, and projection for 2017 is $151.11.
This figure indicates that increase in ecommerce coming from the smartphone users is double the figures of the year 2014.
B2B Mobile Commerce
Mobile commerce is not only for the B2C market, but it is rapidly growing for B2B marketers too. For instance, in 2012, 70% of millennial used the mobile application to buy products through B2B channels while in 2017, the predictions are indicating a big spike in numbers.
Mobile App Market
M-commerce is taking place through desktops, mobile browsers, and mobile applications. Among these all channels, mobile applications are the most preferred ways for transactions due to its reliability and excellent user experiences.
If we set desktop users who take part in revenue generation as a base, the percentage of revenues generated through mobile Internet (Browsers) are less compared to mobile apps.These obviously leads m-commerce fans to develop mobile apps for their business with excellent UX, high-security technologies, and seamless integrations of payment gateways.
The m-commerce trends of 2016 indicate that the year 2017 may again witness higher trends for mobile commerce due to a sharp increase in the adoption of ever-changing mobile technologies, concepts, and features. For instance, following technologies and trends are capable of boosting m-commerce further in 2017 and beyond.
MIR (Mobile Image Recognition) Technology
The MIR technology enables mobile users to snap a product photo from anywhere, in the real-world, and upload in the mobile MIR-driven app to accomplish comparative shopping for the end users.
The multimedia content mainly videos and animations are attracting huge traffic from mobile devices in a recent year, and by 2020, it may grab attentions of more than 80% users of mobile devices.
With the advent of mobile Internet broadband technologies such as 4G, LTE, and others may catalyze the video content marketing efforts to boost m-commerce trends.
Augmented Reality Mobile Apps
Mobile app users love interactive and immersive experiences with the products. For instance, users love to wear products with their Virtual Avatars, images, and other ways through augmented reality technologies. This way they test the products before making the final purchase.
NFC (Near Field Communication) – Enable Payment
NFC technologies are considering the safest and the fastest way to accomplish transactions through mobile devices. Therefore, the majority of smartphones and tablets are coming with NFC-enabled hardware and software to make rapid payment. The trends for NFC and Bluetooth (Beacons) enabled payments may gain more grounds in 2017 and onwards.
The rapid adoption of mobile devices for various day-to-day tasks and advent of mobile hardware as well as software technologies along with the latest Internet tools & tech advancements may fuel the m-commerce trends in 2017 and can set a stage for new mobile commerce revolution in 2017 and further.
Tarang Vyas is a Head of Development Team at Perception System, the Leading Mobile App Development Company. He has been in the industry for last 15+ Years.