Retail and eCommerce Case study
Multisite website for rental properties
A multisite for several rental brands and cities with Mailchimp, email templates, Google Sheets API and SEO.
- Google Maps
- Multisite CMS
- Mailchimp
- Google Sheets API
- SEO
- Client
- Property rentals operator
- Service
- Website and SEO, Web apps
- Years
- 2015–2016
- Stack
- Google Maps, Multisite CMS, Mailchimp, Google Sheets API and 1 more
- Platforms
- Web
Client details are private, so this study describes the client by type.
Overview
A property rentals operator needed a multisite web platform for its different brands and cities. We built the sites and their property pages, the email templates and newsletter lists, and the search and analytics work around them.
What we built
- A multisite setup for the operator's rental brands, with new cities and properties added over time
- Property listings, special offers and videos on inner pages
- Responsive design for footers, landing pages and internal pages, and a splash page banner
- Newsletter lists in Mailchimp and email templates for each property and room type
- Google Sheets and Google API integrations, and maps that work on mobile
- SEO: keyword research, title and description audit, content optimisation and backlink clean-up
- Facebook Pixel, and testing across devices
Technology used
| Layer | Choice | Purpose |
|---|---|---|
| CMS | Multisite CMS | several brands and cities |
| Mailchimp | newsletter lists | |
| Integration | Google Sheets API, Google Maps | data and maps |
| Marketing | SEO, Facebook Pixel | search and ad tracking |
What happened next
- Delivered
The work described above was delivered to the client.
- Operational facts
- Our work on this project spanned 2015–2016.
Could this be your project?
- You want your site to load fast and be found, not only to look good. SEO services
- You need a web application with user accounts, admin tools and reporting. Website and web app development
- You work in retail and ecommerce and want a team that has built for it before. Retail and eCommerce work
Questions about this project
How long did this project take?
Our work on it ran from 2015 to 2016.
What technology was used?
Google Maps, Multisite CMS, Mailchimp, Google Sheets API, SEO.
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