Digital marketing measured by the enquiries it brings

SEO, Google Ads, social media and content for businesses in North America, India and further afield. We set up the tracking first, so each month you can see which channel brought enquiries, calls and bookings, and what it cost.

Channels we run campaigns on

Facebook Ads
Google Ads
LinkedIn Ads
Instagram Ads
YouTube Ads

What we do

We agree the mix with you after looking at your site, your market and your budget. Most clients start with two or three of these.

SEO

Technical fixes, on-page work, content and links, with a monthly report of what changed. SEO services.

Local SEO

An accurate Google Business Profile, consistent listings, review requests and replies, and pages for the areas you serve.

Google Ads and PPC

Search, Shopping, remarketing and video campaigns, starting with exact keywords, negative keywords and conversion tracking.

Social media marketing

Posting plans and paid campaigns on Facebook, Instagram, LinkedIn and YouTube. Social media marketing.

Content marketing

Articles, guides and landing pages that answer what your customers ask, written with your team's knowledge.

Analytics and tracking

GA4, Google Tag Manager, consent banners and conversion tracking for forms, calls and bookings. What we built on our own site.

Conversion rate optimisation

Fewer visitors leaving without acting: clearer pages, faster forms and tests. Conversion rate optimisation.

AI search visibility

Help ChatGPT, Perplexity and Google AI Overviews find and cite your business. AI search optimisation.

Newsletters and email marketing

Newsletters and automated sequences, with sign-up forms and consent built in.

How we run a campaign

The same six steps whether you start with SEO, paid ads or social media.

  • Tracking first. We check the site, the accounts and the tracking, and fix whatever stops you measuring enquiries.
  • Research. Keywords, competitors and the questions your customers ask.
  • A short plan. Channels, budget, the pages to create or fix, and the targets we agree with you.
  • Launch in stages. Pages, content and campaigns go live a piece at a time, so each one can be measured.
  • Weekly work. Search terms, negative keywords, bids, content, links and fixes.
  • A monthly report. What we did, what changed and what comes next, in plain English.
Three people planning a marketing campaign at a board of charts
Illustration of pay-per-click advertising on a laptop

Google Ads that spend on buyers, not browsers

Paid search can bring enquiries quickly, or burn a budget on the wrong searches. These are the rules we run our own campaigns by.

  • Exact keywords first. Ads show for the searches you choose, not loose matches.
  • Negative keywords from day one. Jobs, tutorials, free tools, competitors' names and other searches that never buy.
  • Conversions, not clicks. Form submissions, calls and bookings are tracked, so bids follow enquiries.
  • Early and frequent checks. Search terms are reviewed often in the first weeks, and an ad group that spends without results is paused.
  • The right campaign type. Search, Shopping, Display, remarketing, video or call-only, when each fits. We also built an internal Google Ads platform for an agency.

Social media that supports sales

Posting plans, creative and paid campaigns on the networks your buyers use, so social media brings visits and enquiries as well as likes.

  • A content calendar agreed a month ahead, with posts your team can approve.
  • Paid campaigns on Facebook and Instagram, aimed at the audiences most like your customers.
  • LinkedIn for B2B: company page, posts and ads for decision makers.
  • YouTube: video ads and channel set-up when video suits the product.
A group of people with phones surrounded by hearts
A person writing at a desk with two laptops

Content that answers real questions

Search engines and AI assistants reward pages that answer a question well. Our own blog is written that way: dated facts, sources and first-hand experience from our projects. For a practice example, see our dental website and SEO work.

  • Topics from real searches and from the questions your sales team hears.
  • Pages that earn their place: each one adds something the top results do not.
  • Kept up to date: older posts are refreshed, merged or retired rather than left to decay.

Reports you can read in five minutes

We do not promise rankings or revenue; nobody honestly can. We agree targets with you and report against them every month.

  • Enquiries, calls and bookings by channel, from GA4 and the ad platforms.
  • Spend and cost per enquiry for paid campaigns, with the search terms behind them.
  • Search clicks and queries from Google Search Console.
  • What we changed and what comes next, so you can see the work behind the numbers.
Three people reviewing charts on a large screen

Articles

Guides from our team on the questions buyers ask about this service.

All articles

Not sure where to start?

A website audit shows what is holding your site back in search, speed and conversion. We plan the marketing from there, starting with the channel most likely to bring enquiries for your budget.

Frequently asked questions

What does digital marketing include?

SEO, local SEO, paid search (Google Ads), social media marketing, content marketing, email marketing, analytics and tracking, conversion rate optimisation and AI search visibility. We agree the mix after learning your goals.

Do you guarantee results?

No. Nobody can honestly guarantee rankings or revenue. We set targets with you, do the work and report what changed.

Where should I start?

A website audit shows what is holding your site back. If you want enquiries quickly and have a budget, paid search usually comes first; SEO and content build up over months.

Can you run Google Ads on a small budget?

Yes, if the budget matches the market. We start with a few exact keywords, a negative keyword list and conversion tracking, and widen only what brings enquiries.

How do I get a quote?

Use the form on this page or book a project call. Tell us what you need and we come back with questions and next steps.

How can we work together?

There are three ways, on the same terms:

  • Dedicated team, best for ongoing work: interview the developers, then they work on your project full or part time.
  • Fixed scope, best when requirements are clear: we agree the scope and the price up front, and deliver against it.
  • Time and material, best when the scope will change: you pay for the time used and can change priorities as the work goes on.

Whichever you choose, we sign an NDA before work starts, you own the code we write, and every change is reviewed in your repository.

Can I interview the developers before we start?

Yes. For a dedicated team you meet the developers in an online call and interview them before they join your project.