We build brands that hold your audience’s attention
- Logo design and brand messaging
- Brand positioning against your competitors
- Website design and development
- Social media branding
What branding is
Branding is more than a logo and a colour palette. Your brand is the identity of your business: everything that leaves an impression on a customer, from your name and visuals to how you write, answer questions and present your website.
A branding agency helps you create that identity, launch it and, when needed, refresh it. Impinge Solutions was founded in 2005 and has offices in Mohali (India) and Niagara Falls (Ontario, Canada). We offer logo design, brand messaging, positioning, website design and development, and social media branding.
Our branding services
Logo design
Your logo is the visual core of your brand identity. It helps customers recognise your business, and it is often the first thing they remember about it. We design a logo that fits your business and works on your website, packaging, print and social media.Brand messaging
Your brand message says what your company is and what it offers. Our creative team writes clear messages and taglines so customers understand what you do and can make an informed decision.Brand positioning
Positioning sets out how your company is different from its competitors. We look at your market and your customers, then define the position you want to hold, which also helps you explain your pricing.Website design and development
We design and build your website so it matches your brand and works well on every screen. The work can include sitemap and page structure, wireframes, responsive design, a content management system, animations and Figma design files. See our website design and website solutions pages.Social media branding
We adapt your messaging, values and tone of voice to each social platform, so the people you want to reach see a consistent brand and have a reason to follow and engage.Who needs branding help?
Branding is useful at several stages of a business.
- A business with an offline store that plans to sell online.
- A company that wants to build a distinct brand as it grows.
- A business that wants to speak clearly to its audience and sell to them.
- A business that wants to win new customers and make itself better known.
- A company that wants to build trust and goodwill with customers.
Our branding process
1. Plan
We start by understanding your business and your market. We research your current marketplace so that the brand we build is relevant to the customers you want to attract.2. Brand identity
We design your logo and write your taglines, and agree your voice and vision with you. The aim is an identity that is clearly yours and gives customers a reason to connect with you.3. Brand development
We apply the identity across your website, print material and social media, so customers see the same brand wherever they meet you.4. Launch campaigns
We prepare brand materials and support the launch of campaigns for a specific goal of your company, and check the details before anything goes live.5. Track results and report
We agree goals with you at the start, then track brand and campaign results with analytics tools, write reports and discuss them with you so you can decide what to change next. See our conversion rate optimization service.Frequently asked questions
What is included in a branding project?
It depends on what you need. The parts we offer are logo design, brand messaging, brand positioning, website design and development, and social media branding. We agree which of them you need before work starts.
How is branding different from a logo?
A logo is one part of a brand. Branding also covers your message, your position compared with competitors, your tone of voice, your website and how you appear on social media, so that customers get the same impression everywhere.
How does a branding project start?
We begin with a conversation about your business, your customers and your goals. Then we research your market and propose a plan. Once you agree on the plan, we start on the identity and the other parts of the work.
What do you need from me?
A short description of your business, who your customers are, who your competitors are and what you want the brand to achieve. If you already have a logo, website or brand materials, please share them. A free audit of your current website can also help us: see our free audit page.
How can we work together?
There are three ways, on the same terms:
- Dedicated team, best for ongoing work: interview the developers, then they work on your project full or part time.
- Fixed scope, best when requirements are clear: we agree the scope and the price up front, and deliver against it.
- Time and material, best when the scope will change: you pay for the time used and can change priorities as the work goes on.
Whichever you choose, we sign an NDA before work starts, you own the code we write, and every change is reviewed in your repository.
Can I interview the developers before we start?
Yes. For a dedicated team you meet the developers in an online call and interview them before they join your project.
Ready to talk about your brand?
Tell us about your business and what you want your brand to do. We will suggest where to start. If you have a landing page that needs work, see our landing page design service.
Tell us about your brand
Tell us what you need built, fixed or improved. We come back with questions, a suggested approach and an estimate.