Landing page design for ads, emails and campaigns
Landing pages designed for one job: getting your visitors to take the next step, whether that is a sign-up, an enquiry or a purchase. We set up the tracking too, so you can see what works.
Types of landing pages we design
Each one is built around a single purpose.
Splash pages
A short page for an announcement, launch or campaign: one clear message, and sometimes one simple question.Lead capture pages
A clear headline, a short form and a specific call to action, with proof such as testimonials where you have them.Thank-you pages
Confirms what happens next, and gives you a clean page to measure conversions on.Sales pages
Short or long, depending on what buyers need to know: the offer, how it works, FAQs and a clear buy button.Referral pages
A simple layout that makes it easy for customers to recommend you.Helpful 404 pages
A clear message and links to your main pages, so lost visitors stay on your site.Does landing page design matter?
A landing page is where a visitor arrives from an ad, an email, a search result or a social post. When it is clear and fast, more of those visitors take the next step. We design for your audience and your campaign, and set up tracking so you can see what works.
How we design landing pages
Six steps for every page:
- Understand your customers and what they need.
- Agree one clear purpose for the page.
- Design the layout and write headlines and calls to action around that purpose.
- Build it responsive, so it works on phones, tablets and desktops.
- Connect the form and conversion tracking.
- Test it across devices and browsers before it goes live.
Landing pages for Google Ads
Paid traffic is expensive, so the page it lands on has to match the ad and make the next step obvious. We build the page and the tracking together, and can run the campaign too; see how we run Google Ads and digital marketing.
Landing page FAQs
How long does a landing page take?
It depends on the page and on how quickly content and feedback arrive. We agree a timeline when we agree the scope.
What do you need from me?
Your goal, your audience, your offer, any brand assets, and where the traffic will come from, such as ads, email or social. If you do not have some of these yet, we can help you shape them.
Will the page work with my ads and analytics?
Yes. We design for the traffic source and can set up conversion tracking with Google Tag Manager and Google Analytics, so you can see which campaigns bring enquiries.
Can you build it on my platform?
Yes: WordPress, Shopify, Webflow or custom code, depending on what suits you.
Do you write the copy?
We help with headlines and calls to action as part of the design. Tell us if you want us to write all of the copy, and you review everything before it goes live.
How do I get a quote?
Use the form on this page or book a project call. Tell us what you need and we come back with questions and next steps.
How can we work together?
There are three ways, on the same terms:
- Dedicated team, best for ongoing work: interview the developers, then they work on your project full or part time.
- Fixed scope, best when requirements are clear: we agree the scope and the price up front, and deliver against it.
- Time and material, best when the scope will change: you pay for the time used and can change priorities as the work goes on.
Whichever you choose, we sign an NDA before work starts, you own the code we write, and every change is reviewed in your repository.
Can I interview the developers before we start?
Yes. For a dedicated team you meet the developers in an online call and interview them before they join your project.
Running a campaign that needs a landing page?
Tell us where the traffic comes from and what visitors should do. We come back with questions, a suggested approach and an estimate.