Healthcare Case study
Family dental practice website and SEO content
A family dental practice's website, first built in 2011 and updated over the years, with SEO content: service pages, blog posts and keyword research.
- Client
- Family dental practice
- Service
- Website and SEO
- Years
- 2011–2026 (15 years)
- Stack
- WordPress, Yoast SEO, Semrush, Google Business Profile
- Platforms
- Web
Client details are private, so this study describes the client by type.
Overview
Our work on this family dental practice's website began in 2011 with the first build and has come back in several periods since: design and content updates, new pages, a contact form, a move to WordPress, and later SEO content. The content work covered keyword research, service pages and blog posts, checked for quality before publishing.
What we built
- The first site set up and moved to live servers, with a logo and design
- A contact form with email sending and validation
- New pages, content updates and fixes to layouts and mobile display
- Pages built in WordPress
- Keyword research, and service page and blog content written for search
- Content checked for quality and originality before publishing
Technology used
| Layer | Choice | Purpose |
|---|---|---|
| Website | WordPress | pages and content |
| Search | Yoast SEO, Semrush | titles and keyword research |
| Local search | Google Business Profile | the practice's listing |
What happened next
- Delivered
The work described above was delivered to the client.
- Operational facts
- Our work on this project spanned 2011–2026.
- It was maintained and extended over 15 years.
Could this be your project?
- You want your site to load fast and be found, not only to look good. SEO services
- You expect the product to keep growing for years, with someone who stays on to maintain and extend it.
- You work in healthcare and want a team that has built for it before. Healthcare work
Questions about this project
How long did this project take?
Our work on it ran from 2011 to 2026.
What technology was used?
WordPress, Yoast SEO, Semrush, Google Business Profile.
Was it maintained and extended over time?
Yes. Our work on this project was maintained and extended over 15 years, from 2011 to 2026.
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