Business software and compliance Case study
Wise Pelican: direct mail platform for real estate
A browser-based template editor for real estate postcards, with a mailing list builder, address validation and print-ready PDFs.
Overview
Wise Pelican is a tool and management system where real estate agents create professional postcards from templates that can be edited in a browser. The same application builds the mailing list, validates addresses and produces print-ready PDFs.
What we built
- A browser-based editor for postcard templates
- Professional postcard templates that agents can modify easily
- A mailing list builder
- Address validation through an address validation API
- Generation of print-ready PDFs
- Customer chat through Intercom
- An Angular web app with a Node.js and TypeScript back end on Parse Server
Technology used
| Layer | Choice | Purpose |
|---|---|---|
| Storage | AWS S3 | File storage |
| Front end | Angular 9 with HTML, CSS and Material Design | Template editor and web app |
| Back end | Node.js and TypeScript on Parse Server | Application logic and data |
| Hosting | Heroku | Cloud hosting |
| Integrations | Intercom, an address validation API and PDF generation | Customer chat, address checks and print-ready output |
What happened next
- Delivered
The work described above was delivered to the client.
- Operational facts
- Our work on this project spanned 2018–2021.
- It was maintained and extended over 3 years.
Could this be your project?
- You need a web application with user accounts, admin tools and reporting. Website and web app development
- Your product has to connect to payment, accounting, messaging or other third-party systems.
- You work in business software and compliance and want a team that has built for it before. Business software and compliance work
Questions about this project
How long did this project take?
Our work on it ran from 2018 to 2021, with 2,000+ engineering hours logged in total.
What technology was used?
AWS S3, Angular, TypeScript, Node.js, Parse Server, Heroku, Material Design, Intercom, Address validation API, PDF generation, HTML/CSS, Git.
Was it maintained and extended over time?
Yes. Our work on this project was maintained and extended over 3 years, from 2018 to 2021.
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