When we talk about SEO, do not forget to talk about “SMART SEO”. The “R” a silent syllable in smart stands for relevant. A side example would be, are h1 vs h2 headings relevant for SEO? This may not be in relation to keywords but it is still an important thing to consider. Back to keywords, when you are looking for keywords to target, make sure that they are all relevant to the products that you are selling or the services that you offer. In case you are trying to reach the first page for a specific keyword. Ensure that the content you provide relating to the intent of the search.
One of the indicators that SEO goals are not relevant as required is when you see a sudden spike in the web traffic, but hardly any increase in the total number of conversions.
Other SMART goal plans call this “R” recorded. This actually means that the aim is something that is pragmatic and has physical elements like being able to be studied or recorded.
Of course, SMART goals would not create any top-performing SEO strategy for your organization, they may help you in formulating a successful SEO strategy which may eventually help in your overall business as well as marketing goals to succeed.
Are you still not interested to take time for complete SEO campaign? It may an Adwords campaign you are looking forward to.
So here is the checklist to get started:
SEO is a long-term process. All it needs is to be done properly and ethically. But the concept of waiting up to 12 months for noticeable and favorable results may give you some de-motivation and may also result in skipping off the process.
There are a lot of business owners who think SEO is one of the quick fixes for lagging business performance and have lessened SEO to clearly selecting a few keywords to rank for. SEO is the hard work which should be adjusted and monitored sometimes on a regular basis.
Since you may not have expertise or enough time to implement an effective SEO strategy on your own, you can simply lay a very strong foundation for your online marketing while implementing SMART goals.
Start your SEO with Smart Goals
If you have been into a business for some time, you must have definitely heard of smart goals.
And in case you are new to this acronym, here is what it stands for:
S.M.A.R.T
S: Specific
M: Measurable
A: Attainable
R: Realistic
T: Timely
This same formula can be used for winning your SEO goals rather than scrapping them.
You may be more interested to harness the complete power of SEO by doing it in the right way. And if your only SEO motive is to rank #1 for a specific keyword, you may get frustrated, throwing time and money after a subtle objective.
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Particular Goals
It is really hard to measure and implement the success and the development of SEO strategy when the goals are not subjective and apparent.
Saying that you wish to stand on number 1 for a particular keyword may look specific, but the point is how ranking number 1 will help you achieve the business growth actually.
There are a lot of businesses which can stand at number 1 for a specific range of keywords and never see any major advantage from it. Ranking for a particular keyword is basically too large and broaden a goal for small as well as medium-sized businesses.
One of the better ways of embarking this large and vague goal is to break it down into smaller series, particular goals like getting many leads, visitors and making many sales as a result of the internet marketing tactics.
Another important thing about the particular goal is this that everyone in the company needs to be on the board and aware of these particular goals so as to make sure that they have a better chance of meeting their respective goals.
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Measurable Goals
Some particular goals are far better than vague goals as they can be easily measured. And a goal that cannot be measured is totally pointless.
The entire idea of ranking high for a keyword is to amplify website traffic, which may ideally lead to even more sales. In this process of getting more website traffic, there are companies that overlook significant analytics contributing to the results.
So break down the large and tangle goals into smaller, particular goals which may be measured. Pay attention to how much traffic you got on your platform, what is it that attracted people to the site, what made them make a purchase, what was the time when you had most of the traffic and what demographics were related to the customers who visited your website.
When you drill down to the particulars of your analytics data, it can help you with the better measurable aims that you may continue to improve on every year.
And if we are talking particularly about SEO, there are a lot of factors that needs to be measured.
- Trust flow
- Citation flow
- Total built links
- Real world metrics
- Increase in the organic traffic
- Organic impressions
- Organic conversions and so.
In simple words, if your SEO goals cannot be measured, it is a clear hint that those are not smart. And this way you and goals both will have a harder time to achieve them.
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Achievable Goals
Do you remember the goals of ranking number 1 for any particular search term or keyword? Well, that does not matter much! Your competition wants the place but more important is that you maintain that same place, the good rankings.
So the question is how you would know it is actually achievable. Simply ask yourself some questions:
Do you have any resources to hit those particular goals?
Are you ready to handle the increased traffic?
How will those particular goals leave an impact on your business?
If you start with an objective which is not achievable you will end up discouraged, frustrated and anxious. So make it a point that your goals challenge you, but these also need to be in the realm of possibility.
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Realistic Goals
If your SEO goals involve targeting particular search terms which are highly competitive, you will have a tough fight to handle it all.
To come up with the realistic business entrepreneurs need to analyze and approach the resources of their organizations.
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Timely Goals
The time that it takes to monitor, maintain, set up and see the results from SEO are far more intensive and it takes a lot of time to understand if compared with any other form of marketing.
There is simply no magical timeframe if it comes to SEO success. It may take a lot of months to some years to see any positive outcome from Search engine Optimization (SEO) activities.
However it has been seen that large goals can be easily achieved when they are broken down into more particular, realistic, measurable and achievable goals having their own timeline and deadlines.
Having a specific timeframe for goal may help you in staying focused on it and it may give you more motivation to achieve that specific goal.
Goals without any timeframes and deadlines are more likely to be postpones, canned or halted.
To sum it all up, it is better that put all these components together. Here is one simple instance of SEO goals that are actually smart.
Final Remarks
Although SEO has been into trend and is a major part of the business, it is important that you start with the SMART SEO for efficient and timely results. Everything has got plenty of ways to do it, but the goals are accomplished only if you do it in a smart and intelligent way.