Local search in 2026: Google Business Profile after Possum
How Google ranks local results in 2026 (relevance, distance, prominence), what the 2016 Possum update taught, and the Business Profile rules to follow.
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Search Engine Optimization
SEO tools for small businesses: free tools first, paid suites later
The SEO tools a small business needs in 2026: Search Console, Bing Webmaster Tools, PageSpeed Insights and a free crawler first, then when a paid suite pays.
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How to refresh, merge or retire old blog posts: our method
How we cleaned up a 222-post blog in October 2026: when to refresh, merge or retire an old post, how to redirect it, and the date and sitemap rules we followed.
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Search intent: how to choose the right page type for a query
How to read search intent from the results page and pick the page type that can rank: guide, service page, product or category page, comparison or local.
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Content AI engines can quote: a structured-data and writing checklist for service businesses
A writing and structured-data checklist for pages that AI answer engines can retrieve, attribute and quote: answer-first paragraphs, sourced statistics, authors, dates, Organization and Article schema that matches the page.
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AI Overviews and your clicks: how to measure the impact in Search Console
How to measure what Google AI Overviews and AI Mode do to your clicks: the Generative AI report, how Search Console counts AI clicks, and a five-step method.
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What AI assistants say about your business: a brand-accuracy check and how to correct errors
How to check what ChatGPT, Gemini, Copilot and Perplexity say about your business, trace each wrong fact to its source, fix it there and recheck every month.
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How to get your business cited by ChatGPT, Perplexity and Google AI Overviews: a practical GEO guide
What generative engine optimisation (GEO) actually involves in 2026: crawler access, quotable content, structured data, authors, feeds and how to measure AI citations.
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AI crawlers and robots.txt: who to allow, who to block, and what it costs you
Every major AI crawler as of October 2026 (GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, Google-Extended), what blocking each removes, and how to read logs.
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