Google Analytics is a priceless tool for the businesses to understand the user’s online behavior and work in the right direction. Since 2018 has already started, it is important for you to understand the processes that generate fresh leads with the platform.
We see that customer behavior and preferences are changing every new day. Though businesses have a limited authority to control these changes, Google analytics is an excellent tool for showing rational figures without any cost to the users. This tool lets you recognize the page popularity, entrances, the time that users spent on the site, bounce rate, exit rate, geographical locations and the conversions. In this case, majorly you won’t be acquainted with your data. You would not know if your actions are in the best interest of business or not.
Now if you feel you are not much familiar with the Google Analytics, there are different ways to learn it for free. You can go through the tutorial videos, read the articles and can also complete the online certification programs that Google offers.
So let us discuss how you can make use of Google Analytics for generating new and fresh leads. The chief idea is to use the provided information in order to optimize the lead generation efforts. When values and the metrics that you use offer an in-depth view, there is a need to be clear about what is it that constitutes the strong leads and what needs to be tracked.
Establish Goals
Establish goals of strong leads which you seek to achieve in a specific time frame. For example, strong leads can be the number of free downloads, newsletter subscribers or even the communications sent through the contact form.
Ensure that you can measure the goals with specific actions and through the sources that can be tracked like a referral, paid search or the organic search.
Settle on the Values
In case you make use of Google Adwords, you need to add a dollar value to every lead that you generate. A value is basically something that you expect a lead would generate if it changes into the buying customer. So, you can make use of average purchase value that every customer spends on your store.
Retarget organic visitors
Organic visitors are the ones who pay a visit to your site organically via search engines like Bing and Google. This definitely does not include the paid search ads. In Google analytics, these can be actually labeled as “SSL” or as “unknown”.
The basic key to increasing the organic visitors is well-written SEO articles with an upgraded page and inbounds strategies. And because only 2 percent of web traffic actually converts on a single visit, retargeting that audience can lessen the bounce rate while offering something of real value to the visitors.
Analyze the Goal Expense Data
When you are working on the trends and lead generation, it is important to be careful about your expenses. You can simply check your return on investment by Google Adwords spending. And when you do this, what you put as the value per hour is computed to this section.
Check the Lead Sources
It is important to set up lead generation tracking codes on the web platform or use a plugin that helps in simplifying the process. And to track the source of traffic in a better way, you can create custom URLs for each campaign with UTM parameters.
By this step, you have all the data of the visitor’s locations, behaviors, preferences and goal value data analyzation. Eventually, you have found the exact ROI, here comes the time to decide on what will be the next steps.
Identify the Big Picture
It may take some time to get the bigger picture of your site’s visitors like their preferences locations and behaviors. Examine all of them while making a comparison with your goals. At this point, you are expected to get the information like the percentage of people using mobile gadgets or the written pieces that attract most of the attention. You simply need to take note of them and create new marketing plans.
Modify the Experiences and Content
Once you are clear with the entire procedure, it is time to start with the customization of content in order to attract more organic traffic. This is because of the cost-effective method of generating fresh leads. For example, you can offer the content of people’s interest. This can also be perked up while retargeting or remarketing as it helps in reducing the bounce rate and exit the rates.
Analyze and Wrap Up
At this stage, you should be acquainted with all the features of Google Analytics. Simply create the visual charts and graphs to get the bigger picture of the provided data. Analyze all of them one by one until you understand what has actually happened behind the data. While wrapping up and setting the conclusions, it is important that you do it in a narrative format so that your team can understand the stories in a better sense.
Repeat and Tweak the Process
Repeat this entire process after a specific interval of time. You can use the advanced features like different values, putting them all together with the latest content strategies in order to see and make a comparison of the differences.
Your site is actually an essential tool for lead generation. So it is critical to check the performance of your marketing activities with actual data. You need to keep this in mind that businesses must depend on the data so as to make sure that you act in the best interest of the company and that every investment offers a positive return. Hence Google analytics can offer the required data for your business which may include the data to generate some more leads.