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Developing Role of Social Media in E-Commerce
By: Admin Posted on: September 3, 2018 Category: ECommerce

It is no longer the time when both good and bad experiences were shared. Nowadays, people go online and look for the reviews of any service or product that they wish to purchase.

Likewise, people check out the hotel reviews before booking one. The same goes when you are planning to pay a visit to some new place. It would be adequate to say, digital media has got the superpower to make or break the business reputation. As a final picture, the evolution of social media in e-commerce cannot be denied any longer.

  • Business on Social Media Portals

Businesses often follow where there is complete concentration of people. Before this, these places of concentration were the towns, places, and cities but now it is the social media platforms. People spend lots of time on these platforms that businesses were actually forced to take the practical steps in order to reach out to them. They had to change their techniques in order to encompass a dynamic and evolving market. Now the social media and e-commerce relationship has become really strong. So much strength, that it would be hard to define it as the most mutual beneficial association.

  • Value of Social Media for Business

Social media came into the picture as a channel that connects you with the people you like and also wish to remain in touch. In current times, it has become such a place where businesses simply reach out to.

New consumers market their old and new products. It won’t be wrong to say that companies look at social media as a channel helping them increase the sales. And as a consequence, marketing budgets have multiplied strategies and evolving changes.

  • Impression of Social Media on E-commerce

Now is the right time to understand how social media is bringing out a big change in the business world. Here is a brief study of this impact which can be displayed through following key points.

The main idea is to ensure that you are often in the eye of the prospective customers. With this, when a demand arise where your brand is an expert, your business will become a preferred choice automatically. A firm online presence fits the dual purpose of enhancing your good and also improves the sales.

  • Online Presence for Business – A Must Have

No matter the business or the brand, it is important that they have got a strong online presence. Having a strong and dedicated online presence change the picture of your business positively. But now having a dedicated website is not enough at all. There is also a need to develop your brand presence on all the social media channels in order to become a force you wish to reckon with.

  • Strong Customers Guide the Business

Customers are undoubtedly the guiding force behind every business. They guide the future of all new products and services. Customer service and feedback play a very keen role in deciding the features of any appliance.

Likewise, packaging changes as the customers want something new and more appealing. Here the point that needs to be noted is that things experienced the changes because the consumers wanted to and not because it was an urge of the brand.

Thus, social media offers a very big customer base to the e-commerce but simultaneously, it empowers these customers so that is impossible to ignore anyway.

  • Increasing Sales

Most of the consumers wish for instant gratification. Things are so much easy to purchase that a lot of thought does not go into purchasing anything. In addition to this, the customer has not got storefront to pick u for whatever they have purchased. It just gets delivered at the doorstep.

With lots of conveniences available, just a click away from it really becomes a major responsibility of the brand to make sure that they have appealing websites and easy loading. You can simply use private messaging service too.

In addition to this, apps also need to be mobile compatible, error-free, easy to load and offer a rich experience.

It has also been noticed that the sites that are not user-friendly and take very long to load have got the higher bounce rate. And having a higher bounce rate is not too good for any company and also leads to the negative impact on sales. Social media can be simply used to propagate in-app purchases and advertise the user-friendly website.

  • Boost SEO Ranking

Advertisements and comments on social media platforms are always liked and shared and then commented upon. These are the actions that help build up the brand image.

If there are some good things said about you on social media and your e-commerce platform is being shared often than it works well in increasing your SEO ranking. A high SEO ranking will eventually drive more traffic and leads to your E-commerce platform.

  • Have a Social Media Page for Business

If you think, you have a dedicated business website and it will do, I’ll ask for an excuse because it won’t work. Your audience does not know about your brand so first of all, you need to create awareness. One of the best ways to do it is by going straightaway to the people who are there on social media channels.

Future of Social Media in E-commerce

E-commerce and social media are closely enmeshed in our daily routines. Now you need to note it, that if it is this much in current times, it will be tenfold in the near future. AI Bots will be used to answer the customer queries instantly. In app-payment integration will soon become completely evolved. Not just this, even the customer grievances will be handled immediately. In short, everything will be aimed towards satisfying the consumer instantly so that they purchase the service or the product without any delay.