Are you a business owner reading this article? If yes, you would already be having a business website to join a contemporary business society of the 21st century. You simply paid for the web design services and started a small marketing campaign. You spent money on advertising and as a result, customers call you once in a while; however you want the more of it. And obviously, you are looking for a pocket-friendly way to earn fetch maximum profit and feedback as well.
Here we are going to showcase what impact the web design services will leave on your website development and traffic conversion rate and what needs to be done in order to perk up our current business site in the best way possible.
Bright Pictures and Headlines – Present your Company Better
When any visitor visits your website the foremost thing that they do is the homepage evaluation of your website as a composition and in case they feel like staying there for longer time, they will esteem it from top to the bottom. First of all, they will consider some very common elements like pictures and headlines as these are the first things that fetch attention. So the most important thing is to make these elements stronger and most engaging.
Provide a Free Trial Period
Who doesn’t like a freebie? Of course, everyone does! Your consumers most of the time bring you their money for your services and the products if they had already tried it. And this is obviously because your product and services hold the quality.
Make use of The Real Photos and Put a Pause to the Internet Stock Photos
If you are a professional photographer, there can be nothing better than that. And even if you are not, it is easier indeed. People treat and your company in a better way when they see the real company rather than the staged photos that may never represent the true face of your company. However, do not forget that your photos need to hold a very appropriate quality.
Exclude the Search Menu Option from your website
The Google search algorithms are the most advanced and your website search menu has no option to compete with it. Google has actually made us habitual to type full phrases into the search bar and not be afraid of the exact spelling. It is actually better to say goodbye to exclude the situations that irritate the visitors when they are unable to find anything that they want by typing in a misspelled word or incorrect phrase.
Put a Call-to-Action Button for your Visitors
A very solid rank of your website in major search engines is not the ultimate goal. To fetch more profits it should ask its visitors to communicate with your company. Besides this, the optimization of keywords, there is another SEO techniques that may make the visitors click throughout the site. You may use phrases like “Contact us”, “Try for free” and that will leave an impact on the optimization of the website as well.
Add on reviews and Increase your rank
The decision of the customers whether to purchase the service or product depends on the reviews. If the product that you provide to your audience is of a high quality, there is no need to worry about the negative reviews. Good reviews will surely excel them.
Boost the Download Speed of the Website
In order to improve the conversion rate, your website should be fast or else after 5 seconds of loading they may leave it. You need to keep it in your mind that mobile and tablet version is slower than the desktop version. Some excessive features implemented on an individual page can affect the speed of the site negatively.
There are many tools available online that help you check the speed of your website.
Cut the number of Fill-in Forms on your Website
If you really wish to have more information about your consumers to direct their search correctly on the site, fill-in forms can be a perfect idea. The problem is this that users are not too active and filling big forms can really make them bounce from the site.
Just keep 3 fields those will be enough to understand while working with your audience. The number of boxes you will add, the more is the chance that users will leave it all empty.
Make your Titles and Headlines Informative
Since bouncing is harmful to tour web platform and your business too, you should attract the users and make them stay by the proper use of the headlines. Good headlines are the brief explainer texts presenting the benefits of your products as well as the services. They help the users to determine if they have come to the right place. So it is better to be laconic and precise.
Organize your Website in a Better Way
Each service that you offer should have its own landing page which is exclusive and will have a strong impact on the search engine optimization and user experience of the site if it is done adequately. The structure of each page needs to be built logically and information flow should be organized in broadway.
Include Some Videos
It is no longer the time when watching videos online was an impossible thing. Now, one can watch videos almost everywhere across the globe without any frustration. In case you wish to take an even more advanced approach to send your message to the audience that can be a perfect tool to make it.
Go with the Repetitive Tests
Every change that you apply to your site must be tested, be it uploading new photos or the integration of new payment portal. Visit your business platform through a smartphone or try opening it through someone else’s laptop and test it. This is a method that will assist you in checking if your site is responsive, check out the errors and see what kind of changes you should make to not to lose your most potential consumers.
Use Variety of Colors for the Call to Action Button on Each New Page
There is a possibility to draw the user’s attention with the very same feature for a long time. Your chief goal here is to keep your consumers from becoming familiar with the call-to-action button, otherwise, after browsing it for a period, it will merge with the background and will lose its key function.
Prompt your Users to Register after they Purchased or offer a Service
No matter you offer the services or the products, just make your consumers purchase first as your business goal is to sell the products and the services. Rather than making your audience bounce while filling out the registration forms, give away what they want initially. Then it will be easy to offer the membership opportunities.
There’s no business that does not love bragging about their top-notch services and the products and many times it leads to the not required amount of the information on your web platform. To be true, there would be hardly anyone who would have time to read the 1000 word text on the homepage. If you have posted such text on your homepage, well just cut it down to 200-300 words. Just skip writing it in the large font and keep it simple.
Let your Website be Responsive
Most of the companies that choose your web design services must have received the contemporary responsive websites and have obtained the great results. So in case, your website doesn’t correspond to this particular requirement you may lose more than 50% of your potential customers and get the lower rank in the search results.
Interact with your Consumers and Answer their Queries
If you wish to give a more personal touch to your consumers’ internet experience, go ahead with the pop-up chats. While offering the pop-up chats you will permit the older people who may not be too good with browsing as today’s younger generation have a perfect opportunity to ask directly where they need to find what they are actually looking for.
Remarketing of Employees
Remarketing is one of the cheapest ways of increasing your conversion rate nowadays! It works in a simple way. This is helpful in a different way. For instance: There are many customers who visit your website to have a particular product or the service but in the end, they decide to invest in it later. With employ remarketing, you can display the ads to this person by browsing the internet. This may appear aggressive but you will notice the positive changes when implementing the targeted marketing.
Say Goodbye to the External Links
When your users click on the external link they simply leave your site and you have got no control over it. You are not sure if they will come back or not. You links that appear on the website need to refer to your partner’s websites or its very own pages. In case you do not want to lose your budding customers, just remove all the external links from your business website.
Recognize and Correct the Weaknesses of your Business Site with Google Analytics
Google Analytics is very much helpful in that to offer you all the required statistics. By using it, you can actually learn which browsers, mobiles, countries, cities, etc. have the high bounce rates and perform a test of your site accordingly. It actually assists in tracking the problem with your website which may be displayed on a variety of browsers so you could simply ask your developers to fix this particular problem.
Use Subheadings to Arrange your Texts
Subheadings in your text will appear more engaging than a never-ending flow of the unstructured text. With subheadings, your visitors can better understand if it is worth spending their time to read it. And a text organized into the semantic blocks may look better.
Keep your Contact Information Properly
The company information like contact and address information needs to be in a place where one can see it properly. Regardless if how better your website is, how easy it can be navigated if they have decided to buy from you and don’t know the exact method of doing it, it will be a disaster.
Avoid Using Long Information Forms
Information creates a chief part of your business website so as to know who your consumers are. But you need to face the truth that people know the value of their time and if the form will appear long and time-consuming too, they may leave it blank. Another very useful tip to replace such forms is with the options like “Sign in with Facebook” or “Sign in with Google” as linking profiles from various accounts are more time-saving.
Keep It Exclusive for your Visitors
It is important that you adopt the appearance of your site and you will see a lot of benefits of it. Just decorate it like your house on Diwali and like a Christmas tree on Christmas eve. There are so many holidays. However, to bring this into the picture, you need web design service from a professional web studio.
All these tips and tricks will definitely work well for you no matter what is the niche of your business website. In case you do not feel like handling it on your own and you have decided to look for some professional team to help you in your mission, it is better that you get a custom designed website which may be upto scratch, you can simply contact us. We assure that our web design services will boost up the conversion rate and you will start making money without any delay.