Those who have their online business, they love data, especially the data that is important for their business and can help them gain more and more customers. This important data can be useful in a number of ways as you can create right strategies looking at the results of current strategies, you can share relevant data with designers and developers, and help them improve for better results. There are so many good things that you can do with the help of actionable data information.
Earlier, it was a dream of online businesses to get an idea how their website is performing, are people liking their efforts or what is it that attract them the most and many more questions were in their mind that were left unanswered. But with the development of website analytics tool, businesses started achieving a constant growth as they started getting their website performance data on their tables.
Today, there is host of marketing analytics tools that give you comprehensive knowledge of your buying cycle. Some of them are paid while others are available for free of cost. Among several analytics tools, Google Analytics is one of the most popular and easy to use marketing analytics tools that can provide you a wealth of data about the people visiting your website.
What is Google Analytics?
Google Analytics is a free web analytics software service that gives basic analytical and statistical tools for marketing purpose. The basic requirement for using Google Analytics is to have a Gmail account. Register your account for analytics and you are ready to use it.
There are several data visualization tools like a dashboard, motion charts, and scorecards, which give you information about data changes over time. You can also get custom reports ready with help of analytics. These reports and other statistical data can be shared through email. Google Analytics also gives you a freedom to integrate other Google products and check their performance as well, for example, AdWords, Public Data Explorer and Website Optimizer.
Google Analytics is a perfect solution for small and medium-sized business website. There are some limitations that make it less suitable to use for complex websites and larger enterprises. Moreover, some experts have also raised security concerns and privacy issues in Google Analytics.
Why Do You Need To Install Google Analytics?
With Google Analytics, you can easily know where your website visitors are coming from, what they liked and what they didn’t like on your website. You can also know the information about the website parts where did they stay for long and for how long did they stay on the parts of your website. It will provide you insights into your buyer personas and numerous data-backed optimization opportunities.
How To Install?
1. Sign up/Sign in for Google Analytics
Sign in or Sign up to Google Analytics using your Google username and password. If you already have an account, click on “Access Analytics” button or if you don’t have a Google account, click on “create an account now”. Put your website information and accept the user agreement for Google Analytics before you end up creating your Google Analytics account.
2. Access Your Tracking Code
Once you sign up/ log in for Google Analytics, you can easily locate the tracking code. Tracking Code is a string of HTML code that you have to copy and paste to your website pages to track statistics. Once you accept user agreement upon signing up, you will be taken to the page containing HTML tracking code. Those who already have an account, they will be taken to overview page displaying your website account. Follow these steps – Action Buttons>>select account>>click edit>>click check status. You will find your tracking code in “Instructions for adding tracking.”
3. Add Tracking Code To Your Website
Copy the tracking code and paste it into the HTML of your each website page if it is static, just before the closing head tag.
4. Check If You Tracking Code Is Working Properly
In order to be sure that your Google Analytics will begin tracking your website data or not, go to the overview page in your website accounts and select the account from the Actions column. Click on “Edit” and then click on “Check Status.” Your account will be verified for proper tracking code installation In the Tracking Status Information box.
5. Google Analytics will take 24 hours to begin tracking your website data.
6. Choose Metrics and How You Can Use Them To Improve Your Website
By choosing suitable metrics, you can gain enormous information about your website, visitors, what they like about your website and what they don’t. It will help you improve your website performance by studying statistics and data obtained from analytics.