What are the most convenient, powerful elements of your website landing page that influence your prospective clients to take action on the site and turn them into your regulars? The landing page of your business site comprises many different elements accountable to generate high-quality leads and drive them down the sales and conversion funnel. In fact, the success or failure of your products and services significantly depends on the performance of your landing page. That suggests if your website landing page design is lousy, it could derail your efforts and harm your online business. This article is written to provide you with some useful, simple tricks to help you design a high-converting landing page that will prompt people to make a purchase and subscribe to your list.
Having a Killer Headline is Vital
The design of your landing page should be fabricated in such a way that gives your visitors the impression that your products or services are actually worth their valuable time and energy and can meet their needs efficiently. By the far, one of the most significant attributes of a successful website landing page is “Headline” used to gain the attention of your visitors to your site, content, and products. Instead of adding prolonged paragraphs, create a user-oriented headline and include short, concise bullet points to communicate your brand’s vision, product details, specifications, services, and other features. In a nutshell, the headline you write should be able to not only direct your visitors’ attention to critical copy you want them to read but also convey the key benefits of the utilization of your offerings, delivering better visual-friendly user experience and enhancing your conversions significantly.
Keep it Simple and to the Point
Your website landing page design can mean talking about your potential users’ problems and challenges they experience in their daily lives and also offering constructive, actionable solutions as well as results to their unique needs. With people having short attention spans and high level of distractibility, they avoid going through an entire page filled with a pile of irrelevant information and quickly want to look into only main points and info that can address their problems and concerns efficiently. When designing your website landing page, it’s imperative that you determine the primary objective of your landing page. Here are some guidelines to keep the communication on track and target a wider audience:
- Be direct and explicit; get straight to the point;
- Write brief and attention-grabbing headers as well as sub-headers;
- Highlight the unique value propositions you are conveying;
- Include easy-to-scan bullet points to call out critical information;
- Address their requirements, interests, and problems;
- Provide clickable and captivating CTAs, and;
- Emphasize crucial points using italics or bolded text.
Write Compelling copy
The prominent objectives of your landing page should be to get high-quality traffic and leads, push them through the sales funnel and convert into potential consumers, and drive conversions significantly. To make it possible, all elements of your webpage, such as colors, fonts, images, product information, and animations, should work beyond just your marketing efforts and towards the conversion goal. Top things to include for crafting influential and creative copy:
- Catchy headlines and sub-headings
- Engaging and Informative Content
- Killer CTAs
- Contact information at the footer
Include Engaging, Actionable Call-to-Actions (CTAs)
The most valuable assets that encourage your visitors to take action on your website is CTA, whether it’s being requesting a demo, subscribing for a newsletter, making a purchase, or signing up for a service. Highly-effective and personalized Call-to-Actions are like simple directive statements that inform your potential clients what to do, how to navigate, and where to go next, thereby making the onboarding process and user journey smooth and crystal clear. Not to mention, it acts as a catalyst to push all the appropriate buttons for your targeted audience and prompt your visitors to encourage to visit a particular page or perform a specific action. Below outlined are some tactics to create robust, action-oriented CTAs:
- Place your CTAs at both the top as well as bottom of your landing page
- Highlight your CTA to reflect your brand identity and benefits
- Include a floating call-to-action that is visible to your audience/visitors
- Create powerful CTA phrases using descriptive and precise verbs
- Include multiple call-to-actions and keep the message clear and consistent
By designing a CTA aligned with the business goals you aspire to achieve, you can effectively keep your brand at the forefront of your prospective clientele’s mind, grow your audience base, improve your site and product sign-ups, and boost conversion rates, sales as well as revenue.
Show off your Brand Logo and Add Appropriate Images
While it may seem a no-brainer, the definite challenges of building a consistent identity and enriched, quality relationships with people can’t be taken lightly at all. As a marketer, you must be aware of the significance of having a brand logo and explanatory, stunning visuals on the landing pages of your website. The most effective website landing pages contain the brand logo, testimonials, and other analytical stats that contribute positively to the image and recognition of your online brand and business.
All your landing pages should incorporate a custom logo to make your brand memorable, establish trust, and create a positive impression on your visitors. Furthermore, include appropriate, interactive images or videos on the page to provide them with relevant information about your brand, team, products, and services.