The importance of a robust, functional website to create a strong online presence, reach a broad target audience and markets, and better reflect their values and culture as a company can’t be denied.
When it comes to creating a professional business site, graphic designers and product specialists make countless promises and give heaps of guidelines, guaranteeing to deliver a brilliant website design and exceptional results. However, all you get is a big mess and disastrous end product that is impractical, non-functional, unresponsive, and totally impossible for search engines to crawl and find. That means you burn thousands of dollars to a crisp, throw in vain months of your time and efforts, damage your business reputation, and also experience the dreadful emotional rollercoaster. Not to mention, you will need to start over again and have a run-in with your employed web graphic designer or maybe, hire a new one. Well, if you are on the way to develop your own e-commerce or business website, you might want a site with high performance, efficient design, and minimal wastage.
Below outlined are some of the most critical, top secrets about website design that many agencies won’t tell you. Additionally, these tips will bring your vision and crude plan to successful execution, thereby helping you achieve your firm’s marketing as well as sales goals efficiently.
Falsification#1: A Pretty Design Brings Sales
You might not be a professional designer or a technical guru, but you know what’s good and what’s not. Your designer tells you that your website should be compelling and attractive to draw in high-quality, organic traffic and create visual impact with your visitors. The truth, however, doesn’t revolve around this factor only. While appealing, artsy website design can surely help your gain innumerable internet users’ attention, that doesn’t mean it’ll bring in sales and revenue the moment they open your site. Converting leads to potential purchasers is a long-term process that might take lots of time plus resources, and a good design is a basic element of this intricate procedure. Remember, your website’s job is to welcome your visitors, introduce them to points of interest as well as your business, and provide them with the right information and guidance they are actually looking for.
So, should your website not be pretty?
No, it definitely should be, but your aim should be to create a site that is both stunning and productive and also offers a constructive and memorable brand experience. Focus on getting results and payable operational expenses.
Falsification#2: More Feature = Better Website Design
One common mistake most businesses make is assuming that their website design should be composed of different graphic elements, fonts, colors, animations, and whatnots. Many designers go with the idea because it’s their nature to experiment with these graphic elements and create something unique.
But this theory is not correct – don’t think your design project a shopping spree, in which you max out your website’s potential and cram it with as many ideas and functionalities as possible. That’s because a cluttered design with numerous sliders, heavy animations, or other irrelevant materials leads to poor user experience, unresponsive UI, reduced brand experience, and an overall non-functional website.
Rather than going beyond the boundaries, ask your designer to create an intuitive, functional site that has a user-friendly interface and comprises original, informative content for long-term success and better expansion of your business.
The more convoluted, heavy features you think your site should have, the less value it will provide to your users. Make a big splash by developing the mobile version first!
Falsification#3: Your Website Needs a Complete Makeover
There’s no denying that a website can’t have a start, a middle, as well as an end simultaneously. That said, you might have read various articles online or heard from graphic designers telling you to completely revamp your site design to have a global reach, include additional features like CMS, optimize conversions, or for other various reasons. It’s like reaching out to an interior furnishing vendor to purchase one or two specific furnishing or decoration products for your brick-and-mortar shop, and they say that changing every aspect of your physical shop certainly makes the most sense. From carpet rolls, ceiling systems, parquet, and lounges to incandescent lamps, drapes, and other accessories. They are a salesperson who happens to make money by persuading you to buy more and more products.
Back to website design, what do you think will happen if you ask a graphic designer what your site needs? Or ask a developer or content specialist’s opinion? They will without a shred of doubt, will try to convince you to modify the website in relation to their specified area and make dollars out of you.
Let’s be honest here – “do you really think that changing backend, framework, content, or the entire design is the only option when your site is not selling or making much money?” or, that “revamping your entire website will magically build a strong customer base, sell your products and services, generate sales, and make big bucks for you?” Well, a new, attractive design can catch the eye of people and draw in them to your store at first, but odds are that you won’t be able to vend many goods, making the situation worse than before. Your products might not be selling because:
- you are not targeting the right audience;
- you’ve tailored your potential consumers’ buying pattern based on demographics factors only;
- your products or services don’t satisfy the consumer’s personal needs or business requirements
- your branded store doesn’t have trendy, latest products that people are looking for, or;
- the price of your products or services isn’t appealing to them.
There are a number of other reasons why you are suffering from the “No-Sales Syndrome” and low profits or zero ROI. Ask a professional web designing company or specialist who can evaluate several elements of your website and discover the actual problem area.
Falsification#4: Accessible Website Design is Not Important
Your website is responsive, functional and consists of high-quality images and advanced functionality. That’s good enough, correct? Wrong. When it comes to accessible design, most businesses think of it as the quality of being easily reachable and understood. But it also means creating the interface & quality of a site with accessibility considerations (obtainable, usable, and appreciated) for people who have a disability.
From a business perspective, it’s critical to develop a design that removes all the potential barriers encountered by anyone with a disability so the majority of internet users can interact with your website efficiently.