The digital marketing landscape has drastically changed over the last few years. The traditional advertising methods that were once extremely effective are no longer operative and considered obsolete due to certain complexities and advantages of convenience offered by the Internet. Marketers these days prefer using personalized and tantalizing digital marketing solutions to reach out to their targeted customers. That’s the reason why it’s critical for your brand to have a strong online presence – helping you reach your potential buyers & increase conversions via long-term brand loyalty of your customers.
However, there are several new doors of opportunities made available for you, which could bring you steps closer to your business goals, and that are only accessible through Digital Marketing Channels. According to Google, 97% of people make use of the Internet to buy products and digital marketing services. They spend more time online than any other media combined including television, newspapers, magazines, etc. As a result, digital marketing budgets are predicted to cross the double-digit percentage this year (12.9% exact) – empowering cyberspace to take-over Television and become the largest medium for advertising in 2016.
According to MarketingProfs, one-third of marketers don’t even know which digital marketing service has the foremost influence on their revenue. 26% of respondents assume that email is the digital marketing channel with the greatest positive impact on revenue; 17% agrees to the fact that SEO comes second, followed by paid search (15%), social media (5%), and online display advertising (5%).
If you’re really thinking of building a strong online presence, you must first identify, learn and familiarize yourself with the diverse digital marketing channels that are available at your disposal – and then consider adding those channels to your existing digital marketing strategy.
Channel #1: Email Marketing: Reach Out To Your Existing Customers
According to Relevate, 61% of marketers generously spend on email marketing for better ROI & conversion, brand building & promotion, and brand reputation management. It is one of the oldest digital marketing techniques that still yields great results. The primary goal of email marketing is to gradually build an email list of both your existing and prospective customers – updating them with your newly offered discounts, enlightening them with your current industry trends, and giving them a reason to come & visit your site again. Email Marketing is considered an exceptional approach for delivering satisfactory ROI. This is the reason why 56% of businesses are currently planning to increase their email-related marketing activities by the end of this year.
If these many businesses are utilizing this platform to reach out to their target customers, what are you waiting for?
Channel #2: Search Engine Optimization (SEO): Improve Traffic, Online Visibility & Rankings
Search engine optimization (SEO) is a technical, artistic process of getting your business found organically. If carried out effectively, it has the potential to vastly improve your sales and brand awareness. With Google processing more than 100 billion searches every month, it’s been ascertained that organic search still accounts for the majority of website traffic. Moreover, according to a survey conducted by Relevate, it’s been found that 38% of marketers make use of Search Engine Optimization to drive more traffic to their website, improve user engagement, and boost up their search engine rankings.
Make the most of effective, ethical, white-hat SEO strategies today and see how it affects your site traffic, brand visibility, and search engine rankings.
Channel #3: Social Media Marketing (SMM): Create Brand Awareness
Social Media is definitely one of the most phenomenal things to happen in the field of digital marketing – allowing business owners to promote their brands on diverse social media platforms such as Facebook, Instagram, Pinterest, LinkedIn, or Twitter. iMedia Connection exposed that Social ad spending has doubled over the past two years. Moreover, the total marketing budget share of Social Media was 10% last year, which is expected to come up to 14% this year.
Just like other marketers, you must also focus on leveraging the power of social media to build relationships and drive measurable results that are perfectly aligned to your business goals.
Channel #4: Pay-Per-Click Advertising: Acquire Highly Targeted Traffic
Visual identity is crucial for building awareness and PPC advertising is just the perfect solution that increases your brand awareness & generates more leads. Paid advertising is the best way to get highly targeted traffic of potential customers within a very short period of time. It shows your adverts across Google partner websites, to people that fit your target market. Paid advertising features strategies like text ads, display ads, mobile ads, Google Shopping, and Remarketing. Furthermore, the effectiveness of PPC ads relies on how well you choose your keywords for targeting potential customers.
According to Google, the click-through rate (CTR) for a first-position mobile search ad is 27.7%, and that for an equally placed ad on a desktop browser is 19.3%. This figure clearly demonstrates the potential of PPC advertising – helping you drive prospective customers to your website. Now that you have found what Paid campaigns can do for your business, find a reliable digital marketing service provider who can help you implement effective paid marketing campaigns on AdWords, Facebook, LinkedIn, and other platforms, in an effective manner.
Some campaigns are hilarious; others are heartbreaking. To prove this wrong, it is important that you plan your campaigns meticulously so as to successfully establish your brand online and increase the awareness of it through diverse digital marketing channels. The digital marketing channels listed above can be used independently or as a part of a complete digital marketing campaign – based on your primary business goals and budget allocation.
Want more digital marketing advice? We can help!
At Impinge Solutions, we help businesses & non-profits harness the extreme power of digital marketing to increase leads, grow sales, and support goals. We have a unique, pro-active approach to digital marketing. We focus on our clients’ business goals and deliver measurable solutions for online growth and greater brand loyalty. For more information on how we deliver positive digital marketing results, visit our website or drop us a line.