In the era of digital marketing, content marketing is not at all a new concept. It is one of the oldest and most important things today. Content is the king and it is working constantly at the forefront of all digital marketing methods because it becomes a crucial element reaping bigger rewards.
When it comes to content marketing focus need to be on creating unique, totally authentic and high-quality content which is engaging, entertaining and useful at the same time. There are different types of content mediums like webinars, infographics and podcasts, ensure that these are shareable and relevant to the business industry.
Why is Content, the King?
It is good for SEO
Unique and high-quality content on a brand’s onsite blog has a key impact on SEO and search engine ranking for a few reasons. When you see naturally placed keywords, authentic content with 300-500 words, and internal links, it assists a great degree in ranking organically. A higher ranking eventually exposes the brand to more digital consumers who look for content in its industry. Second, regularly publishing great content create authority and open up the opportunities in order to build a glowing backlink profile.
Generate New Sales and Leads
Quality content creates brand awareness and authority in a saturated market, which has the potential to increase sales and generate new leads. It perks up the sales when more and more consumers get exposed to the brand. Good content is basically fewer sales than advertorial. It gives a fair opportunity to engage with the brand authentically without disturbing the engagement in any sense. The consumers drowning in product-oriented content may have a negative impact on their respective relationship with the brand. Good editorial promotes the relationship when they move from consumer to consumer to the brand advocate.
Good content, be it in the form of a blog post or social media update, it encourages users to engage with the brand. When the content holds quality, users may pause to consume the content, understand the brand comment or even message, like or even share the piece of content. In case it is not, they may continue to scroll past and your content will disappear into the blank space which is called cyberspace. To encourage the engagement further and develop a relationship with customers through content marketing, make sure all the content is pushed out via social media platforms and make sharing easier.
Add value to your Service or Product
Consumers generally receive content adding value in one or the other way. This solves a problem in everyday lives and teaches them something new. Content that add value to customers by educating them on the service or product through blog posts, webinars, and instructional videos is perfect for adding value.
Quality content is not good for SEO purposes only, but it is also one of the best ways to drive traffic to a website. It helps in keeping consumers on your site for longer. For instance: a website with a homepage and contact page will receive higher bounce rates, very little engagement, and limited page views while a website with an onsite blog packed with engaging content leaves an impression on the user. It encourages them to communicate with the site and visit its multiple pages.